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How often do we get to see an independent clothing brand dressing up the presidential children at the White House for a Vanity Fair shoot by Annie Leibovitz?! Kuddos to Sasha and Malia Obama for their audacious choices! Dino e Lucia brands itself as the "naughty designer for well-behaved children". This must have seduced Michelle O. With a store in St Germain des Pres and in St Tropez, an exclusive concession at Harvey Nichols in London, and a steady and carefully controlled growth in wholesale, Dino e Lucia is surely a brand to keep an eye on.