Tuesday, November 24, 2009

Gap + Stella : secound round

The yearly result for Gap was published last week: 25% profit jump. The brand announced today plans for a second collection created by Stella McCartney. It's no surprise to whom has tried to get some products from this first collaboration. On November 16th, I had put an alarm on my Blackberry to go get a wonderful tutu in subtle pink tones. I arrived at 10am to witness empty racks. There were one size 10y and one size 12y left, and the store had been opened for only two hours. I got it : next season, I'll get on line at dawn!