Tuesday, March 17, 2009

Organic success

Tane organics is a children's collection (newborn infants up to 12 months) using the most luxurious natural fibers.
The line, who was showcased at Bubble last week, had a great success. Buyers and journalists were just thrilled with the color palette, happy to see that organic cotton can be offered in such beautiful sophisticated saturated colors, even in melanges. Stores appreciated in Tane presenting a unisex collection at a time when the economy can be challenging. Additionally, everyone loved the cool display, reflective of nostalgic childhood playroom in a simple, chic and clean way.
Sheree Lee, Tane's owner/creative director said : " It was such a delightful experience launching Tane organics at Bubble New York, and being part of the Bubble family. I couldn't have chosen a better way to introduce the brand."