...there was a vintage lover named Ashlyn, and she had a sweet daughter named Olive who had a best friend called Alfie...Ashlyn opened OliveLovesAlfie three years ago and it has become a real shopping-destination. The difference? design classics that evoke a sense of nostalgia. A lot of scandinavian designers, toys that need no batteries, and vintage pieces that are scouted all over the world. A lovingly edited merchandising proves that a small shop in the East End of London can do it in the kids retail world. www.olivelovesalfie.co.uk
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