Wednesday, December 12, 2007

Sweet William: The Latest in Hip Clothing For Williamsburg’s Kids

Located in the heart of Williamsburg, this eclectic store, owned by ex-fashion market editor of Cookie magazine, Bronagh Staley, offers a delightful selection of clothing for all the local boys, girls and babies.
Bronagh has used her keen eye as a fashion editor to select an enchanting collection ranging from newborn to six years old. Brands carried include an array of both American and European lines such as Tuss, Black Rabbit, Bluebird, Flora and Henri and Wovenplay. An adorable shoe collection is represented by such brands as Aigle Boots, Little Raggio, Pepe and Trippen. Alongside the clothing is a great selection of hand-crafted realistic furry animals by Hansa, adding to the organic, woodsy feel of the store.
There are also many ideas here for baby gifts, including cozy cashmere blankets, warm wool knit caps and designer bib sets. A must-have for any local tot is an 'everyday wear' decorative cape by Angela Devine – an inspired alternative to the usual superhero ones! For any precious new baby prince or princess there are irresistible metallic gold booties by Mor Mor Rita, another Brooklyn-based company.

112 North 6th St at Berry St, Williamsburg, Brooklyn
Tel. (718) 218 6946
Hours: Mon–Fri 11am–7pm Sat–Sun 12pm–8pm