Tuesday, November 3, 2009

On the subject of brand identity

Ola&Olek is a newly launched UK-based line from designer Eliza Lopatowska. She gets inspired from her native Poland and her little cousins to create a delicately touching line of organic tees and retro dresses & cardigans. Introduced at Bubble London last June, the collection is small but perfectly put together. The visuals are the strength of the identity of Ola & Olek. So much is communicated in those few images, immediately drawing us into the spirit of the brand. For the discerning buyer who likes something different with a strong point of view.