Friday, August 7, 2009

Bubble New York Report

Bubble New York hosted it 8th edition at Cedar Lake (547 West 26th Street) from August 2 thru August 4, 2009. Everyone loved the new venue, a dance theatre with its industrial structure, modern finishes, high ceilings and great natural light.

The event was well attended with nearly 1,000 visitors (975 to be exact). Leading department and kids stores from the U.S. were represented (Barney's New York, Bergdorf Goodman, Chasing Fire Flies, FAO Schwarz, Giggle, Macy’s, Neiman Marcus, Nordstrom, Sak’s Fifth Avenue, Takashimaya, Yoya, Estella, Pomme, Ibiza Kidz, LMNOP, Sweet William, Nonchalant Moms, among others) as well as international retailers and buying offices.

Bubble New York showcased 60 cream-of-the crop national and international vendors including 12 new collections. A wide array of products was spotlighted including clothing, shoes, accessories, jewelry, home d├ęcor and toys.

Organic brands are still a very important and growing part of Bubble (55% of exhibitors). According to visitors the show has become THE place to discover interesting and unique organic lines.

“We’re very pleased with this edition, everyone at the show was upbeat. Bubble is focused on staying a beautiful, inspiring and ‘human’ sized show of highly selected brands with a consistent mix. We think it is important to stick to our concept even in these hard times, and not to compromise on the quality of our collections, partners and displays. We believe that "post-crisis consumers" will shop differently, with higher expectations about their shopping experience and the quality of what they buy. They will look carefully for clever, well thought products that respect them and respect the planet. We wanted Bubble to reflect this vision ” said Florence Rolando, co-founder, Bubble.